DINA DELA PAZ-STALDER, AWARDED AS MOST INFLUENTIAL FILIPINA IN THE WORLD

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Another Filipina is awarded in the 100 MOST INFLUENTIAL FILIPINA IN THE WORLD.
Dina Dela Paz-Stalder, a skincare expert, was awarded with this prestigious recognition, specifically in the Founder and Pioneer Category (Global FWN100 Award) in Toronto, Canada on October 27, 2017, by Filipino Women’s Network. She was selected from an outstanding field of nominees from around the world.
The Global FWN100 Award™ recognizes 100 Filipino women who are changing the face of leadership in the global workplace. It distinguishes them for their outstanding work in their respective fields, and further recognizes them for their achievement and contributions to society. Dina Dela Paz-Stalder’s award and global recognition is another evidence of Filipino pride as she proves that Filipinos are also global leaders in terms of skincare innovations and extraordinary leadership.
Started from just a small steel pot for skincare formulations, she now owns and leads the Stalder Group of Companies which includes Stalder Laboratories Incorporation (a cGMP-certified, Halal-certified and FDA-approved manufacturing plant located in San Pablo, Laguna), the BCP Dermatological Corporation (the marketing arm), and the Diana Stalder Face, Body, Skincare Center (formerly known as Dermaline Facial Center).
Aside from being an entrepreneur, Dela Paz-Stalder is a strong advocate for causes such as the environment and community development.
For community development, it would have been easier to build a factory in an industrial zone, but as a farmer’s daughter, the grit and determination that served her well in business is something she applies equally to her advocacies. So she opted instead to empower her town mates, and give back to her hometown. As far as environment is concerned, at all levels of production, she is adamant about waste segregation and sludge/water recycling. Working with the Mother Earth foundation, the community has also produced malunggay tea, mushrooms, and green charcoal. With this, Dela Paz-Stalder was recognized with a blue ribbon award from the Laguna Lake Development Authority, an honor bestowed upon environmentally responsible businesses.
“I feel overwhelmed with this recognition, as I did not expect to be given this prestigious award.. Being one of the Most Influential Filipina Woman in the World Award: Founder & Pioneer gives me the opportunity to show my capability as a Filipino and as a woman in inspiring business entrepreneurs. Now, I am more motivated to encourage more people with my story – from my humble beginnings to the dazzling height of success. May we all continue to work together, nurture and empower this unique group, FWN,” said Dela Paz-Stalder.
From left to right: Diana Stalder; Maria Nieves Santos-Greaves, FWN Board Secretary; Foreign Trade Service Corps Assistant Secretary Maria Roseni Alvero, FWN Policy Committee; President & CEO of Stalder Group of Companies Dina Dela Paz-Stalder, the FWN 100 Most Influential Filipina Awardee for Founder and Pioneer Category; and DTI Undersecretary for Industry Promotion Group Nora Terrado
President & CEO of Stalder Group of Companies Dina dela Paz-Stalder

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From left to right: Hon Thelma Boac, Global FWN100 Awards Trustee; Susie Quesada, FWN President; Maria Nieves Santos-Greaves, FWN Board Secretary; President & CEO of Stalder Group of Companies Dina Dela Paz-Stalder, the FWN 100 Most Influential Filipina Awardee for Founder and Pioneer Category; Hon. Marilyn Mondejar, FWN Founder and CEO; Maria Beebe, Ph.D, FWN Board Chair

FWN awardees world wide

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Hokkaido Ramen Santuoka at UP Town Center

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if you happen to crave for an authentic Japanese cuisine, Katsu Sora is a highly recommend restaurant located at UP Town Center.

Derived from Japanese City Hokkaido which is a place where only the highest quality ramen and of course other Japanese dishes are served. This goes with the wide range of dishes that the diners will enjoy.

They served assorted ramen and Katsu at a very affordable price since they have a big serving. 

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Aside from the ramen they also serve Fresh Fruit shake. The ambiance is so nice and cozy. 

Thank you very much for the delicious food and the invite. Visit their website at Katsusora.com

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Authentic Tonkatsu experience at Katsu Sora

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Filipinos have a big appetite for Japanese food including tonkatsu, a breaded and deep-fried pork cutlet. Taking this delectable dish to new heights is Katsu Sora, home of premium Tonkatsu and Japanese dishes, with its panache that promises authentic Japanese dining.

Derived from Japanese terms Katsu, which is short for tonkatsu and Sora,” which means sky, Katsu Sora is dedicated to offering only the highest quality tonkatsu and a host of other Japanese dishes. This goes with a salad bar where diners can enjoy a wide range of healthy greens and fruits, among others, delivering a satisfactory experience in a class of its own.

Katsu Soras four kinds of world-class pork

Katsu Sora takes pride in four kinds of world-class pork. One of which is the Iberico Pork, a highly coveted pork imported from Spain and comes from the family of black Iberico pigs. With a meat that has butter-like texture and is rich in Oleic acid that raises good cholesterol and helps lower bad cholesterol, customers are in for an exceptional and healthy Japanese treat.

Katsu Sora also offers Shimofuri Pork, yet again originating from Spain and comes from a pure line of Duroc. Called the Black Angus” of pork, it has a high percentage of marbling that results in a tender and flavorful meat.

Dubbed as the Wagyu of pork, Kurobuta pork is known for its melt-in-your-mouth goodness. Savor the taste of a meat that comes from a line of heritage pigs called Berkshire, which is bred in Kogoshima, Japan.
Authentic Tonkatsu experience at Katsu Sora

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Last but not the least, Katsu Sora serves Sakura Pork, a grain-fed pork from Canada specially bred for the distinct Japanese taste buds. Fed with barley, it has a lighter color and a firmer texture. Its meat is moist with a mild flavor and a clean finish that will surely excite the taste buds of Katsu Sora diners. Salads, dressings, and a wide selection of good food

What makes Katsu Sora more unique is that it gives its customers free reign in choosing their rice, soup, and ingredients to create their own salad. Imagine the infinite number of combinations that you can make with each visit, making your dining experience more amazing.

With an unlimited refill at the salad buffet bar for all sets, you can choose from different kinds of greens and ingredients. This includes Romaine Lettuce, cucumbers, shredded cabbage, broccoli, fresh fruits in season, white onions, fresh tomatoes, corn and cherry tomatoes, to name a few. Katsu Soras delicious potato salad and tasty pumpkin salad are popular among patrons. As for the dressing, you can choose from up to 12 options such as Soy Sesame dressing, Grated Onion dressing and Wasabi Creamy Dressing.

Pair your favorite Katsu Sora set with a hearty serving of either Awase Miso or Shin-su Shiro Miso soup. Forget guilty pleasures as Katsu Sora serves brown rice for those who are health conscious.

If youre not up for pork, though, try one of the chicken katsu or seafood sets. Light meals such as Katsu Sandwich, Menchi Katsu Burger, and Ebi Tempura are also served. Katsu Sora also offers a la carte dishes like kaarage, edamame, tempura, chahan and yakisoba.

Dine at Katsu Sora to satisfy your cravings for authentic and unique Japanese cuisine. Visit any of the Katsu Sora branches at SM City BF in Paranaque City, TriNoma Mall in Quezon City, Glorietta 4 in Makati, Promenade Greenhills in San Juan City, Eastwood Mall in Libis, Quezon City, Ayala Malls Serin, The District in Tagaytay City, Solenad in Nuvali, Sta. Rosa, Laguna, SM Clark in Pampanga or SM Pampanga. For more information, visit http://katsusora.com/.

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AXA Myambition

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AXA Philippines has launched MyAmbition,
an affordable investment and life insurance plan that you can avail of online.

Today’s young professionals are ambitious and often on-the-go. They work hard and at the same time want to pursue their own passions. As they focus on their careers, they want to maintain a work-life balance, and ensure that they are also preparing for their ultimate ambitions. Some would want to travel around the world, have their own business, or pursue a pricey hobby like golf or scuba diving.

Recognizing the need for investment and protection of today’s discerning consumers, AXA has launched MyAmbition, an affordable investment and life insurance plan that you can avail of online. Designed with your busy lifestyle in mind, the convenience of availing of an investment product with just a few clicks gives you an attractive option to help fulfill your ambitions in life.

MyAmbition can be availed of with a one-time investment that starts at onty P50,000, a great opportunity to put that 13th month bonus or extra savings to better use. You can also invest up to a maximum of P125,000. The funds are professionally-managed by the AXA group to give you security and peace of
mind.

MyAmbition gives you a range of options to suit your risk profile and financial goals. There’s an investment fund for conservative investors, a balanced fund for those who have a moderate appetite for risk, and an aggressive growth fund for those who want to maximize the potential of their investments.

Application is easy. Just visit http://www.axa.com.ph, and click on MyAmbition. You can assess your investment profile, pick an investment portfolio, and pay for the policy with your credit card. Debit card and other online paymment options are also available.

“Our innovative digital solutions address the unique demands of digital natives. You can avail of MyAmbition through our e-commerce site. You can also download MyAXA, the mobile app that allows our clients to access policy information anytime, anywhere.” says Rahul Hora, President and CEO of AXA
Philippines.

On top ofthese benefits and conveniences, MyAmbition gives you life insurance coverage of 125% of the single premium or the Account value, whichever is higher. Should you choose to keep your funds longer, you can receive a Loyalty Bonus of 5% of the average account value to be paid on the 10th and 20th year.

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“We understand the needs of today’s professionals. MyAmbition takes their lifestyle needs into consideration it is affordable, available online, easy to purchase, can meet various investment considerations, and is payable via a credit card. MyAmbition’s combined offering of affordability, convenience, and flexibility will definitely help young and mature Filipino professionals achieve their financial goals and fulfill their ambitions,” adds AXA Philippines Chief Customer Officer Amor Balagtas.

ABOUT THE AXA GROUP
The AXA Group is a worldwide leader in insurance and asset management, with 166,000 employees serving 107 million clients in 64 countries. in 2016, IFRS revenue amounted to Euro 100.2 billion and IFRS underlying earnings to Euro 5.7 billion. AXA had Euro 1,429 billion in assets under management as of December 31, 2016.

The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker s symbol CS (ISN FR 0000120628 Bloomberg: CS FP -Reuters: AXAF. PA). AXA’s American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY.

The AXA Group is included in the main international SRl indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.
It is a founding member of the UN Environment Programme’s Finance initiative (UNEP FI).Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.

ABOUT AXA PHILIPPINES
AXA Philippines is a joint venture between the AXA Group and the Metrobank Group, one of the country’s largest financial conglomerates. AXA Phlippines is 2nd leading life Insurance company in the country, with P21.6 billion in gross premium income reported in 2016, and over 811,000 customers protected under various individual and group life insurance products.

Most recently, AXA Philippines announced its entry into the non-life insurance business with the acquisition of Charter Ping-An, the 5th largest non-life insurance company in the Philippines.

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AXA Philippines recently launched Retire Smart, an investment and insurance plan

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AXA Philippines helps Filipinos become retirement-ready. AXA Philippines recently launched Retire Smart, an investment and insurance plan, which helps Filipinos build a future fund for retirement. The cruise-themed event featured fun-filled activities designed to have guests imagine an enjoyable retirement. A panel of distinguished speakers in different life stages were invited to talk about their thoughts, plans, and tips for retirement.                 AXA Philippines wealth management segment director Tony Isidro; AXA Philippines president and CEO Rahul Hora; Happy Skin Cosmetics founder Jacqueline Yuengtian Gutierrez; entrepreneur and former broadcast executive Jose Ramon “Monchet” Olivez; Sarsa and Kafe Batwan Chef JP Anglo; columnist, author, and former advertising executive Barbara Gonzalez; and AXA Philippines chief customer officer Amor Balagtas

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Experience the Power Mac Center Spotlight

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The Next Big Thing
Power Mac Center Spotlight presents Romantic Restored Films from all Decades

If you’re looking for a unique entertainment experience, look no further than Circuit Makati. The renowned entertainment district, known for hosting most of the country’s biggest concerts and events has now partnered with ABS-CBN Sagip Pelikula to introduce a one-of-a-kind film night– Spotlight Movie Box, a movie experience for avid fans of Philippine cinema.

Last October 14 to 15, romantic movie fans get to enjoy their favorite local cult hits at the Power Mac Center Spotlight for an exclusive movie-marathon featuring romantic classics like Nasaan Ka Man, Got2Believe, Forevermore, and One More Chance.

Power Mac Center Spotlight, is an intimate and flexible performance venue designed to offer one-of-a-kind experience for audiences.

“We’ve rounded up these all-time romantic films for a one-off movie screening inside the Power Mac Center Spotlight—a venue known mostly for hosting theater performances, and have now converted into a cinema house just for the occasion,” explains Mel Ignacio, Assistant Vice President of Ayala Land “Our intent is to show the versatility and possibilities that our venue could offer.”

One More Chance, directed by Cathy Garcia Molina stars John Lloyd Cruz, Bea Alonza, Derek Ramsay and Maja Salvador and tells the story of a long time couple who go on their separate ways but is given a second chance at love. Got 2 Believe is a classic 00s hit starring Claudine Baretto and Rico Yan, which tells the story of a cynical photographer who meets a wedding planner who changes his mind about the idea of ‘happily ever after.’ Forevermore, starring Jericho Rosales and Kristine Hermosa tells the romantic story of a young engineer who returns to his hometown where a woman who has been in-love with him since childhood is given a chance to spark a romance. And Nasaan Ka Man, a romantic thriller with stellar performances from Claudine Baretto and and Jericho Rosales.                                                     There’s definitely a lot to look forward to in Circuit Makati in the coming months. Whether you’re an avid movie-goer, a fan of Philippine cinema or simply out to exploring hidden gems of the city’s premier entertainment district.
For more information about the city that makes it happen, visit http://www.circuitmakati.com or like and follow Circuit Makati on Facebook, Twitter, and Instagram. For inquiries in leasing the Power Mac Center Spotlight, email bernabe.mia@circuitmakati.com

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Ayala Land is the Philippines’ leading developer of sustainable estates, offering a diverse mix of properties such as residential, retail, office, hotels, and leisure developments, that support local economic growth and nation-building. The company was established in 1988 as the real estate arm of Ayala Corporation, a pioneer conglomerate and builder of the country’s premier financial and commercial district, now known as Makati Central Business District and Ayala Center. Today, Ayala Land has a total of 23 sustainable estates and is present in 55 key growth centers nationwide. It has five residential brands, namely Ayala Land Premier, Alveo, Avida, Amaia, and BellaVita, which deliver quality homes to a broad segment of the housing market. Its commercial

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Novuhair: NEVER LET LOSE A STRAND OF YOUR PATIENCE

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NEVER LET LOSE A STRAND OF YOUR PATIENCE
Have you ever experienced a day wherein nothing seems to go well, that no matter how you try to choose the right path, you keep making the wrong turn? Just like having a bad hair day, no matter how many times you comb your hair, it just would not budge.
Life can be challenging at times but there will always be a way to resolve these challenges and come out victorious. Having this in mind will be easy to keep your patience and continue to move forward.
Just like losing strands of your hair due to factors beyond your control, you too can do something.
Eat healthy – Eating the right food can alter your mood. Having low-level of folic acid in your body can cause anxiety, hence, food such as asparagus, avocado, salmon, and almond are recommended to fight stress hormones.
Stay calm – Listen to comforting music and reading feel-good stories can help switch you to a calm mood.

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Exercise – Exercise releases endorphins that can relieve you from stress and anxiety.
Supplement –Taking in Vitamins such as B-complex can alter mood swings.
Don’t let your stress factors contribute to your hair loss. Letting yourself succumb to anxiety will definitely show up to your follicles and this can lead to more hair loss.
Hectic schedules and pressure from work, not to mention the pollution and filth outside easily make you feel unease and, at times, irritable. Slow down a bit, have fun and relax. There’s no better way to begin with your mane.
Tip 1:  The stroke of a comb can give you a soothing feeling while, at the same time, help unleash the natural oil of your hair.
Tip 2:  Stay away from getting pigtails, hair weaves, braids and tight hair rollers, which can pull and stress your hair.
Tip 3: Avoid perming, straightening or coloring because they contain toxic chemicals that could cause damage to your locks.
Tip 4: Choose natural. Use NOVUHAIR topical solution. Apply liberal amount on to your scalp and hair. Massage it gently for -10 minutes to help permeate deeply from root to tip. NOVUHAIR is packed with 19 natural ingredients that help promote growth, nourishment and rejuvenation of your tress.
NOVUHAIR is available at Mercury Drug and other leading drugstores nationwide. For more information, please contact hotlines 4136570 and 09228830575 from Monday-Friday, 8:30am-5:00pm or visit http://www.novuhair.com

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World Egg Day 2017 and Benefits of Egg

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Bounty Fresh Takes Lead in Promoting Health Benefits of Eggs

Bounty Fresh, the country’s top egg producer, is taking the lead in promoting the health benefits of consuming eggs daily in the country through various initiatives including spearheading the celebration of World Egg Day this month. This year’s event will be the onset of Bounty Fresh Eggs’ yearly celebration of World Egg Day. Similar efforts have been done in other countries like Australia, USA, The UK, France, Brazil, Austria and neighboring Asian countries like Vietnam and Indonesia, to name a few.

It was a privilege to be part of the wonderful event. It was held at the Eastwood Mall and a lot of people drop by to participate in the different booth activities. There was also a talk about the benefits of egg in our body since we are aware that egg is always served during breakfast but it is also an ingredient in some recipe. 

With its state of the art facilities and using healthy feeds on layer hens to ensure high quality eggs, Bounty Fresh has become the Gold Standard in the Philippines as far as eggs are concerned. Given its standing in the industry, Bounty Fresh wants more Filipinos to add eggs into their regular meal because they are affordable sources of protein, vitamins and minerals necessary in maintaining a healthy lifestyle.

“We are optimistic that by leading events like the World Egg Day, Filipino consumers will become more familiar with our products, especially the nutrition-enriched Bounty Fresh Eggs,” says Architect Edwin Chen, Managing Director of Bounty Farms, Inc.

  1. “Despite their affordability, the Philippine consumption of eggs is among the lowest in Asia. This is because of the misconception that eggs are bad for the health because of the cholesterol. We want to correct this misconception,” Chen adds.

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    Architect Chen explains that an egg has 187 mg of cholesterol, way below the recommended limit of 300 mg per day, or only 200 mg if once has diabetes or hear disease. While table eggs may cause mild increases in Total and LDL cholesterol levels, this is not a cause for alarm. Eggs, he adds, consistently raise HDL (the “good”) cholesterol. In fact, studies show that up to three whole eggs per day are perfectly safe for healthy people.

    So how does Bounty Fresh achieve high quality eggs? It starts with giving its layer hens the best care and comfort by housing them in environmentally controlled and fully automated houses

that are tunnel ventilated. These hens are also given complete vaccination against diseases and are subject to a medication program designed to boost their immune system.

The layer hens are also given the best nutrition formulated by the company’s nutritionist to ensure that it meets the nutrient requirements for body maintenance and optimum production, that is, they can lay the number of eggs expected from their lifetime; with the eggs at the optimum size and covered with high quality egg shells to prevent the entry of bacteria and contaminants; and good quality albumen (white egg) and yolk rich in finest nutrition found on eggs.

Once the eggs are produced, they are brought to storage facilities using a fully automated conveyor. From the chicken house straight to the egg rooms, the eggs are fully secured to make sure that they don’t get in contact with contaminants and bacteria. This procedure will ensure that eggs are fresh and clean, making them safe for human consumption.

At the egg storage facilities, the eggs are then selected and graded by a fully automated computer programmed grading machines. This process ensures that:
– Dirty eggs and eggs with cracks or “hairline” cracks that are not visible to the eye are removed when they pass through the so-called “candling area” section of the conveyor.
– Eggs are sorted by the machine and not by human hands to prevent contact with contaminants.
The eggs are stored in optimum temperature that will ensure freshness and quality of the albumen and yolk. A quality assurance team randomly inspects the eggs to confirm meeting the standard quality that the company has set or fixed.

As attested by credible agencies such as the Food Nutrition Research Institute (FNRI) under the Department of Science and Technology (DOST), eggs are very good source of affordable, high quality protein. They are rich in vitamins D, B2, B6 and B12, as well as a good source of minerals such as zinc, iron and copper, as well as choline.

Because of the vitamins and minerals found on eggs, consuming them will help strengthen muscles, boost the health of the brain, bolster energy production, promote a healthy immune system, as well as lower the risk of heart diseases mainly because of choline, which helps in breaking down the amino acid homocysteine that is associated with the development of heart diseases.

Eggs are also healthful for pregnancy as the nutrients help prevent congenital disabilities such as spina bifida. Moreover, eggs aid weight loss and maintenance, improve eyesight and promote healthier skin.

Thank you Bounty Fresh for this event that we all enjoyed. More power to your company and till the next World Egg Day.

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Uratex: How sleep is key to living a better life

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Why sleeping gives you a better chance of enjoying your waking hours
When it comes to sleep, we always hear the range of seven to nine hours as the recommended average for adults. According to figures, however, 60 percent of individuals never reach this goal due to different factors, a trend that can wreck havoc on health and overall lifestyle.
One of the most commonly pointed factors affecting sleep is work-related stress. According to a study that highlights the direct effects of work on individuals, 33 percent of the participants identified lack of sleep as an effect of stress.
This subject is what Uratex tackled during its recently concluded office tour that focused on the importance of sleep and its impact on overall wellness. The campaign, called “Sleep Soundly, Nurture Life”, held seminars that educated office workers about the science of sleep and how improving it can enrich your life.

The Sleep Soundly, Nurture Life series of seminars visited key offices in the Metro to educate employees about the importance of sleep in their busy lifestyles.
The tour visited offices in various industries namely Summit Media, MOR DJs, ACE SAATCHI, Philippine Media, and Metrobank. A special activation was also held in Island City Mall (ICM), Tagbilaran, Bohol which was attended by VIP customers of ICM and local bloggers of Bohol. During the event, sleep experts and wellness coaches held seminars that addressed stress problems, sleep, and the right way of choosing sleeping partners like mattresses. Wellness checks were offered during the round of seminars as well.
Wellness consultant, trainer, and coach Dr. Marco Escareal gave a talk about stress management and the importance of sleep during the Sleep Soundly, Nurture Life seminars headed by Uratex, the Sleep Specialist and provider of premium sleep solutions. Other professionals who contributed were Sleep Doctor Dr. Keith Aguilera from St. Lukes Global City and Uratex Sales Director Dindo Medina who gave a rundown on the benefits of their innovative sleeping solutions.

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Employees from advertising agency SAATCHI attended a series of seminars focusing on the importance of sleep. Advertising and other jobs in the creative industry are considered some of the most fast-paced in the country.
A landmark study focusing on sleep deprivation by the University of Chicago found out that people sleeping for only four to the six hours are more prone to high blood pressure and a higher production of cortisol, a hormone connected to stress. Sleep also takes a direct toll on the mind and body, which can cause concentration problems and sluggishness.
 In addition to the seminars, Uratex also held special activities like yoga to further reinforce the importance of managing stress to individuals.
Stress and irregular schedules may be a part of a normal person’s life, but there is something that can be done to minimize the negative effects they bring. One solution is to improve your sleep environment.

The Sleep Soundly, Nurture Life during its event held at the Ronac Center Magallanes, Makati. The occasion invited Philippine media members of the United Print Media Group.
Uratex has been focusing on its efforts to build awareness about the subject for the past few years. The trusted brand is also a frontrunner in creating mattresses and pillows that can improve sleep patterns with the use of technology.
Sleep plays a crucial role in the overall health and lifestyle of people. Just like any other important lifestyle change, developing healthy sleeping habits involves more than just adjusting our body clocks. Understanding the science behind it, as well as the use of partners that can help improve it, can make a world of difference on busy lives.

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Fisherman’s Friend: A Story of Heritage and Innovation

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How a brand kept in touch with the demands of the present market.

What makes a product’s credibility and success? Is it the number of years it remains strong in the market? Or is it the brand’s willingness to keep up with the times and demands of its consumers? For Fisherman’s Friend, ticking all these requirements is what made them strengthen their foothold in the industry, all while being rooted to their rich heritage dating back centuries.
The brand, which is one of the leading throat lozenges in the market, traces its history back to 1865 when Fleetwood pharmacist James Lofthouse thought of creating a menthol and eucalyptus liquid to provide relief to fishermen who are constantly plagued by the hostile conditions of their job. After realizing that it can be challenging to consume liquids while riding the choppy seas of the North Atlantic, Lofthouse decided to create a lozenge form of his product to make it easier to consume.
From there, Lofthouse decided to expand his efforts after realizing that his product has great market potential. In 1967, Fisherman’s Friend started selling their lozenges to surrounding shops from their van. Come 1974, the products are exported for the first time to Norway and Belgium.
Today, the relevance of Fisherman’s Friend remains stronger than ever when it comes to demand. Especially here in the Philippines where work industries like Business Process Outsourcing and broadcasting flourish, professionals who use their voices as capital need a product that offer relief even more.
Thankfully, the brand has remained faithful in innovating themselves to cater to the interest of their market. This can be seen in the way they have continuously expanded their flavors to make sure that they are aligned with the varied palates of consumers. In addition, the product can also double as a breath freshener, another proof of its commitment to its clientele by adding a more lifestyle positioning to its use.

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The brand launched its first flavored lozenges, Aniseed, in 1975 after 110 years since conception of the original recipe. Five years later, with innovation at the heart of its legacy, the brand in created in 1980 their Original Menthol & Eucalyptus Flavor with no added sugar.
Come 1991, Fisherman’s Friend created its sugar free mint lozenges. It was a breakthrough move for the brand, with the recipe proving to be a huge success. With this, Fisherman’s Friend becomes the first confectionary company to produce a sugar free mint.
The brand had another momentous year in 1967 after launching its first fruit flavored lozenges, the Sugar Free Lemon. Followed by another expansion in their roster of flavors, Fisherman’s created its Cherry lozenges in 2003.
The brand’s latest addition to their product range was 2007, the sugar free Blackcurrant and Menthol Flavor lozenges. The flavor has since become a favorite among consumers.
Nowadays, Fisherman’s Friend remains to be top-of-mind when it comes to providing throat relief. From being a staple among fishermen, it now caters to a wider market thanks to its continuous product innovation. It’s now friendlier to the palate, too, with flavors that even the younger generation can definitely appreciate. In this aspect, the brand has managed to make itself not only relevant, but still in touch with today’s consumers.
Fisherman’s Friend is available in leading drugstores, convenience stores, supermarkets and groceries nationwide, for as low as Php 44.75. Its colorful history is as colorful as the flavors available here in the Philippines, from the Original Extra Strong flavor that started it all in 1865, Fisherman’s Friend has come a long way reaching our shores, providing a variety of flavors – Spearmint Sugar Free, Lemon Sugar Free, Cherry Sugar Free, Mint Sugar Free, Mandarin Sugar Free and Strong Mint.
For more information about the product, visit http://www.fishermansfriend.com and Fisherman’s Friend’s Facebook page – http://www.facebook.com/FishermansFriendPH.

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